How Are Die struck Lapel Pins Made?
Custom die struck pins are named after their manufacturing process. The inverse of your design is carefully carved in a metal "die". This is a cylindrical piece of steel that is also called a mold. The die is put into a minting press and used to strike a strip of the base metal. This press puts hundreds or thousands of tons of pressure on the metal. When the die is lifted, the impression of your design remains. This process of manufacturing creates an incredibly durable design. It's how coins have been made for thousands of years. The lack of paint also increases speed of production!